Agus Nurudin

Agus Nurudin is passionate about strengthening resilient, consumer-centric businesses and supporting sustainable growth across Southeast Asia, closely aligned with Sweef Capital’s mission to build inclusive and impactful enterprises.  

Agus is a senior business leader with over 30 years of experience across FMCG, telecommunications, and consumer insights in Indonesia and Southeast Asia. Drawing on leadership roles at The Nielsen Company Indonesia, ParagonCorp, Indosat, Red Bull, The Arnott’s Group, and Nestlé, he brings deep expertise in consumer strategy, distribution, and market transformation. 

He currently serves as Independent Commissioner of PT Sepatu Bata Tbk. He also advises companies across consumer and distribution sectors.