Understanding the needs and desires of buyers and users enables organisations to better serve existing customers and identify new business opportunities.

Change needs to happen –and it all starts with women, as women consumers are an untapped market with high growth potential when you consider the high number of women-owned small and medium-sized businesses worldwide, says Rowena Reyes, an Investment Director at Sweef Capital. Ragini Bajaj Chaudhary who is an Executive Director at Caspian Debt also shares this belief and has been providing customised collateral-free debt to certain social enterprises. They argue around the point of  having comprehensive data in providing solid evidence to analyse the impacts of gender on power dynamics.